Blogs could be a great way to generate traffic and leads for your insurance agency. It is very important to create relevant and helpful content that meets the needs of the audience.

How-to articles undoubtedly are a common approach to engage the insurance agency’s current buyers, as they help them navigate prevalent insurance responsibilities and problems. Examples include detailing what type of insurance policy coverage is available for different types of property as well as how to use self-service websites to make renewal easier.

Visitor Posts

Bringing in experts to publish about a certain topic with your blog can provide a fresh perspective and add power to your website. For example , you might question an insurtech company agent to write a guest post about how precisely insurance technology has helped their business increase.


Adding joy to your insurance agency’s blog can add a person touch and build trust with readers. Can definitely a story about mustache insurance or a photo of an office pet, humor can be a good way to ascertain a connection relating to the brand plus the reader.


Your e-newsletters are another great place to promote your insurance agency’s blog. You can link to the most recent posts from your blog in the e-newsletters.

Social websites

Using your insurance blog page to drive social networking engagement can also help the SEO initiatives. For example , you might share a blog post about how exactly to handle selected types of liability claims upon LinkedIn and promote it with your social media webpages.